Supporting Texas Growers,
Delivering Quality Watermelons.
Membership
Join a powerful network committed to the growth, promotion, and success of Texas watermelons. Whether you’re a grower, shipper, or retailer, the Texas Watermelon Association offers the advocacy, resources, and community to both help you thrive while strengthening our industry. Together, we’ll ensure a bright future for Texas watermelons!
Membership
Join a powerful network committed to the growth, promotion, and success of Texas watermelons. Whether you’re a grower, shipper, or retailer, the Texas Watermelon Association offers the advocacy, resources, and community to both help you thrive while strengthening our industry. Together, we’ll ensure a bright future for Texas watermelons!
The Life of a Watermelon
From Seed to Store
Planting
Either planted in a greenhouse to grow and prepare for transplanting or directly seeded into the ground
Transplanting
This is done by hand with crews that sit on the back of a tractor and one plant at a time place plugs into the ground.
Flowering
Yellow flowers bloom, and bees pollinate them to help fruit grow.
Growing
Small watermelons form and grow bigger each day.
Ripening
The Texas sun sweetens the watermelons to perfection.
Harvesting
Farmers & Harvest Crews make the decisions on when to harvest and that this is done all by hand. There is no mechanical way to harvest watermelons.
Quality Check
Only the ripest and juiciest watermelons are selected. We test the Brix level for sugar content of the fruit and look at things like flesh density/firmness. Multiple melons from each load are cut and quality checked during the packing process.
Shipping
Watermelons are loaded onto trucks and sent to stores.
In the Store
On Your Table
Cut, share, and enjoy the sweet taste of Texas pride!
Seedless Watermelon:
How It’s Grown and Why It’s Everywhere
Watermelon has always been a summer favorite, but now we can enjoy it all year long, especially the convenient seedless kind.
So where did seedless watermelon come from?
It has actually been around for over 50 years. And those little white bits inside? They are not real seeds, just immature seed coats that are totally safe to eat. And no, you will not grow a watermelon in your stomach.
Here is how it works.
Seedless watermelons are made through crossbreeding, not genetic modification. Farmers cross one watermelon with two sets of chromosomes and another with four sets. The result is a plant with three sets of chromosomes, which makes it sterile and unable to grow mature seeds.
Even though seedless watermelons cannot make their own seeds, they still need pollen from seeded watermelons to grow. That is why farmers usually plant both types together. Still, seedless varieties now make up more than 90 percent of the watermelons sold in the United States.
They are easy, delicious, and perfect for everything from snacking to cooking.
Go Texan
The purpose of the Texas Watermelon Association (TWA) is to promote the production and consumption of Texas Watermelons. TWA constantly seeks to improve the growing, grading, handling, transportation, distribution, and sales of watermelons. The association works to enhance efficiency within the industry, increase profits and provide consumers with a better product. TWA is a proud member of the Texas Department of Agriculture’s GO TEXAN program.
The Texas Watermelon Association (TWA) is dedicated to promoting the production and enjoyment of Texas-grown watermelons. We work to enhance every stage of the industry—from growing and grading to handling, transportation, and sales—ensuring efficiency, higher profits, and a superior product for consumers
Million in sales
Members
Million lbs. grown annually
Events
Texas Watermelon Association Annual Convention
Join us for the Texas Watermelon Association Annual Convention—an exciting gathering of growers, shippers, and industry leaders dedicated to the success of Texas watermelons. Enjoy educational sessions, networking opportunities, and industry updates while celebrating our shared passion for watermelons. November 6th-8th at The Hayatt Regency, San Antonio, TX.
Texas Fruit and Vegetable Day (Hosted by TIPA)
Join us for the Texas Fruit and Vegetable Day, a statewide event led by the Texas Department of Agriculture to highlight the importance of Texas-grown produce. This celebration brings together farmers, industry experts, and consumers to promote fresh, local fruits and vegetables while supporting Texas agriculture. April 4ᵗʰ. 2025
Sign up for reminders when convention tickets go live
Queens Program
This Year’s Watermelon Queen
Bethany J Boller
As the Texas Watermelon Queen, I am honored to serve as an advocate for the hardworking farmers who make the watermelon industry thrive. Representing Texas watermelons is more than just promoting a delicious and nutritious fruit—it’s about supporting the growers, sharing their stories, and educating communities on the importance of agriculture.
With a background in leadership and experience in the equine industry, I’ve developed a deep appreciation for hard work, dedication, and the strong sense of community that the agriculture world embodies. Whether I’m visiting farms, attending events, or engaging with consumers, my goal is to foster meaningful connections that highlight the passion and commitment behind Texas watermelons.
Beyond my role as queen, I enjoy horseback riding, spending time with friends, and embracing opportunities to connect with others. I am truly grateful for this opportunity and look forward to sharing the story of Texas watermelon farmers across the state!
Learn more about Our Queen Program
Our Sponsors
Special Exhibitor
Media Relations Sponsor
Growing Connections, Advancing the Industry
Networking
Connect with fellow growers, shippers, and industry leaders to share insights that will help you grow your business.
Events
From our annual convention to industry gatherings, TWA hosts events that both celebrate and strengthen the Texas watermelon industry.
Research
We support advancements in watermelon production. This from improved growing techniques to market trends, ensuring a thriving future for Texas watermelons.
