Research
Industry Research
The Texas Watermelon Association keeps our members ahead of the curve with the latest research on market trends, consumer demand, and best practices in watermelon production. Staying informed empowers growers, shippers, and partners to make smart decisions that improve efficiency and boost profitability. TWA is dedicated to delivering timely, relevant insights that help your business thrive and strengthen the future of our industry.
Texas Watermelon Facts
Watermelons aren’t just a summer favorite—they’re a cornerstone of Texas agriculture! Contributing nearly $90 million annually to the state’s economy, Texas-grown watermelons support local farmers and keep our state at the forefront of the global produce market.
Deep Roots
The first recorded watermelon harvest dates back 5,000 years in Egypt.
Hydration Hero
Watermelons are 92% water, making them a naturally refreshing choice.
Most Popular Melon
Watermelon is the #1 most-consumed melon in the U.S., followed by cantaloupe and honeydew.
A Classic Treat
The first U.S. cookbook (1776) featured a recipe for watermelon rind pickles.
Global Favorite
Over 1,200 varieties of watermelons are grown in 96 countries
Melon Family
Watermelons, cucumbers, pumpkins, and squash all belong to the Curcurbitaceae botanical family.
Historic Hydration
Early explorers used watermelons as natural canteens to stay hydrated.
Record-Breaking Melon
The largest watermelon ever recorded weighed 262 pounds (grown by Bill Carson, 1990).
Texas: A Watermelon Powerhouse
Texas ranks among the top four watermelon-producing states, representing 15% of the total U.S. crop. Last year alone, Texas produced over 600 million pounds of watermelon.
%
of the total U.S. crop
million pounds of watermelon produce
Research
The Texas Watermelon Association supports agricultural research to improve growing techniques, sustainability, and disease resistance. By staying at the forefront of innovation, we help Texas farmers produce higher-quality, more resilient watermelons for consumers.
Consumer Education
Texas ranks among the top four watermelon-producing states, representing 15% of the total U.S. crop. Last year alone, Texas produced over 600 million pounds of watermelon.
Store Smart
Keep whole melons at room temp; refrigerate cut pieces for freshness.
Health Boost
Watermelons are 92% water, packed with vitamins A, C, and lycopene for hydration and wellness.
Versatile & Delicious
Serve fresh, blended, grilled, or even pickled—watermelon fits any meal!