Queens Program
The Role of the Queen:
A Voice for Our Industry
Each year, the Texas Watermelon Association (TWA) proudly crowns a new Texas Watermelon Queen at our Annual Convention. She serves as the voice of the Texas watermelon industry, a dynamic Promotional Ambassador who travels across the state and beyond. From Grower Field Days and County Fairs to Supermarket Events, Parades, Festivals, School Visits, and TV Interviews, she champions the sweetness and value of Texas watermelons.
With professionalism, knowledge, and enthusiasm, the Texas Watermelon Queen educates consumers on the many benefits of watermelons while representing the hard work of our growers, shippers, and industry partners.
At the end of her reign, she competes on the national stage at the National Watermelon Association Convention, vying for the prestigious title of National Watermelon Queen continuing to elevate the industry she represents.
This Year’s Watermelon Queen
Bethany J Boller
“As the Texas Watermelon Queen, I am honored to serve as an advocate for the hardworking farmers who make the watermelon industry thrive. Representing Texas watermelons is more than just promoting a delicious and nutritious fruit—it’s about supporting the growers, sharing their stories, and educating communities on the importance of agriculture.
With a background in leadership and experience in the equine industry, I’ve developed a deep appreciation for hard work, dedication, and the strong sense of community that the agriculture world embodies. Whether I’m visiting farms, attending events, or engaging with consumers, my goal is to foster meaningful connections that highlight the passion and commitment behind Texas watermelons.
Beyond my role as queen, I enjoy horseback riding, spending time with friends, and embracing opportunities to connect with others. I am truly grateful for this opportunity and look forward to sharing the story of Texas watermelon farmers across the state!”
History of the Queen Program
Established in 1966 by the Texas Watermelon Association, the Texas Watermelon Queen program was created to promote the state’s watermelon industry and its growers. Over the years, it has grown into a cherished tradition, with each Queen serving as an ambassador for Texas agriculture.
Sign Up:
For Grocers, Future Applicants, and Industry Members
The Queen Program is our leading promotional initiative to boost watermelon sales and consumption for retailers while supporting the National Watermelon Promotion Board.
The Queen’s Role include:
- Educating consumers about watermelon origins, growing regions, seasonality, proper selection, and storage.
- Promoting watermelon as a nutritious, affordable, and sustainable choice for families.
- Developing future leaders—many former Queens have built successful careers in agriculture and agribusiness.
For Applicants: Candidates should be prepared for a two-year commitment in the event of winning the National Watermelon Queen title.
Eligibility:
- Must be 18-23 years old by April 1, 2028.
- No prior watermelon experience needed.
- Must attend Queen Training in spring.
Benefits for the 2025 Texas Watermelon Queen
- $5,000 Scholarship
- $125 Per Diem for promotions
- $2,000 Wardrobe Allowance
Runner-Up Prizes:
- First Runner-Up: $3,000
- Second Runner-Up: $1,000
The first 10 contestants who submit forms will receive $250 after the pageant to help with expenses.
Entry Deadline: October 15, 2025
(Applications available end of July/early August.)
Calendar of Queen Visits/Locations
January
Regional Chapter Conventions, Greenhouse Tours
February
National Watermelon Convention
March
School Visits, National Agriculture Day
April
Texas Fruit and Vegetable Day, Viva Fresh, Queen Training, Cooper River Bridge Run
May
Farm and Packing Shed Tours, HEB Produce Expo
June
Capitol Hill Visits, Various Watermelon Festivals
July
National Watermelon Month
(busiest month for promotions!)
August
Back-to-School Events, Seed Field Days
September
Labor Day Promotions
October
Marine Corps Marathon
November
Texas Watermelon Convention
December
Regional Chapter Conventions, Industry Meetings, Kickoffs
(Grocery store promotions run from May–September)
Maximize Your Impact with a Queen Visit
When the Texas Watermelon Queen visits your operation, it’s more than just an appearance—it’s an opportunity to spotlight your business and engage directly with consumers. Whether you’re a grower, shipper, or industry associate, the Queen supports:
- Grocery store promotions
- Field days for up-and-coming varieties
- Industry meetings
- Educational and advocacy events
Contact for Visit
To schedule a Queen visit or tour